Tujual — SaaS Dashboard
Visualizing complex data through the lens of 'The Sage' brand archetype.
A Rich Redesign That Fits The Lore
MODULAR SYSTEM DESIGN
Redesigned a high-density B2B dashboard focusing on data visualization and streamlined enterprise workflows.
My Role
Front-end Engineer & Brand Archetype Strategist
Work Scope
- Archetype Strategy
- UX Architecture
- Front-end Development
Tools Used
The Goal
Business Goals
Increase platform stickiness and reduce reporting-related support queries.
User Goals
Generate actionable weekly reports in under 3 minutes.
Project Goals
Scalable widget-based architecture for customized client experiences.
Design Thinking
Applied 'The Sage' archetype to prioritize information clarity, using high-contrast visual systems to facilitate instant decision-making.
Architected a modular front-end widget system that allows users to tailor their dashboard to their specific operational needs.
Summary
Reduced reporting time by 45% and established a new benchmark for B2B data visualization aesthetics.