Bloom Edukasi
Simplifying complex knowledge through playful 2D animations for children.
A Rich Redesign That Fits The Lore
MODULAR SYSTEM DESIGN
Collaborated with Bloom Edukasi to create a series of vibrant 2D animated lessons. The project focused on transforming educational syllabus into fun, visually-driven stories that capture children's imagination while fostering early learning.
My Role
Motion Designer & Storyboard Artist
Work Scope
- Storyboarding
- Vector Illustration
- 2D Animation
- Sound Design
Tools Used
The Goal
Business Goals
Increase channel engagement and subscriber growth by delivering high-quality, shareable educational content.
User Goals
Understand complex topics like inflation, investing, and taxes in under 3 minutes per video.
Project Goals
Help children understand basic concepts (science, math, or social skills) through colorful visuals and easy-to-follow narratives.
Design Thinking
Designing for kids requires a 'Visual-First' approach. I used a high-contrast, primary color palette and rounded character shapes to create a friendly and safe digital environment.
The animation style was kept bouncy and energetic (using squash and stretch principles) to maintain short attention spans, ensuring each educational takeaway was reinforced with a clear visual cue.
Summary
The animated series successfully turned 'learning time' into 'playtime,' gaining positive feedback from parents and educators for its clarity and engaging art style.