Halomalang
Revitalizing a local media giant's digital presence through a centralized content engine.
A Rich Redesign That Fits The Lore
MODULAR SYSTEM DESIGN
Halomalang is a prominent city media publisher that required a total digital overhaul. I developed a custom Content Management System (CMS) to streamline editorial workflows while leading the visual production for digital assets, including high-impact posters and video content.
My Role
Brand Strategist & Content Creator
Work Scope
- CMS Architecture
- Poster Design
- Video Production
- Brand Strategy
Tools Used
The Goal
Business Goals
Increase reader engagement and streamline editorial multimedia workflows.
User Goals
Fast, ad-light reading experience with high-quality visual content.
Project Goals
Transform legacy content into a dynamic, engaging archive while maintaining SEO authority.
Design Thinking
Applied 'The Messenger' archetype to focus on speed and clarity, ensuring visual assets like posters and videos drive social engagement.
Engineered a headless CMS that optimizes high-resolution video and image assets for instant web rendering..
Summary
Achieved a 65% surge in monthly traffic and significantly cut down content production time.