Meat Up Fresh
Elevating the digital presence of a premium butchery through high-conversion design.
A Rich Redesign That Fits The Lore
MODULAR SYSTEM DESIGN
Designed and developed a bespoke company profile and storefront for Meat Up Fresh, focusing on showcasing premium product quality while optimizing the local delivery experience.
My Role
Frontend Engineer & UX Designer
Work Scope
- Company Profile Architecture
- Direct-to-Consumer UX Strategy
- Localized System Integration
Tools Used
The Goal
Business Goals
Drive a 40% increase in direct online sales and significantly lower checkout drop-offs.
User Goals
Seamless navigation through meat categories with instant delivery zone validation and a friction-free checkout.
Project Goals
To architect a high-performance, mobile-first storefront optimized for local commerce.
Design Thinking
Gastronomic e-commerce demands visual excellence. The UI utilizes a deep dark mode to allow the vibrant hues of premium product photography to take center stage, creating an immersive, high-end feel.
Streamlined the conversion funnel from 5 steps down to 2, integrating rapid payment solutions like Apple Pay and Google Pay to capture intent immediately.
Summary
The platform achieved a 55% reduction in cart abandonment, successfully positioning Meat Up Fresh as the leading premium online butcher in their market.