Training Class
Driving high-volume leads through optimized Google Ads campaigns for corporate training events.
A Rich Redesign That Fits The Lore
MODULAR SYSTEM DESIGN
A comprehensive Google Ads strategy designed to promote various training classes and in-house corporate events. The campaign required meticulous budget allocation and A/B testing across multiple ad groups to maximize impressions while maintaining a low Cost Per Click (CPC).
My Role
Digital Marketing Specialist & Campaign Manager
Work Scope
- Campaign Strategy
- Keyword Research
- Bid Management
- Performance Optimization
Tools Used
| Campaign | Budget | Clicks | Impressions | CTR | Avg. CPC |
|---|---|---|---|---|---|
| Jadwal Training | Rp32.900/day | 31,533 | 1,140,474 | 2.76% | Rp632 |
| Jadwal Training Eltasa | Rp24.670/day | 22,240 | 1,815,002 | 1.23% | Rp467 |
| Online Training Consultation | Rp32.895/day | 27,266 | 1,290,307 | 2.11% | Rp287 |
| In-House Training Event | Rp16.447/day | 8,095 | 227,634 | 2.44% | Rp760 |
The Goal
Business Goals
Generate high-quality leads for training classes and maximize return on ad spend (ROAS).
User Goals
Help professionals easily find and register for relevant career-enhancing training programs based on their search intent.
Project Goals
Achieve over 5 million impressions and secure a low average CPC across multiple active campaigns.
Design Thinking
The strategy involved segmenting campaigns based on training types (e.g., Online Training, In-House Training, and specific event schedules) to ensure highly relevant ad targeting.
By continuously monitoring search terms and adjusting bid strategies, we managed to secure 97.8K clicks with an incredibly efficient average CPC of Rp488, significantly outperforming initial benchmarks.
Summary
The campaign successfully generated massive visibility with 5.12 Million impressions and a CTR of 1.91%, driving highly targeted traffic to the registration pages at a highly optimized cost.