Training Class
Unlocking organic growth through deep data analysis and SEO optimization.
A Rich Redesign That Fits The Lore
MODULAR SYSTEM DESIGN
This project focused on scaling organic traffic for a corporate training provider. By analyzing user behavior, identifying drop-off points, and optimizing content structure, we significantly improved user engagement and search visibility.
My Role
SEO Specialist & Data Analyst
Work Scope
- Technical SEO
- Traffic Analysis
- User Behavior Tracking
- Reporting
Tools Used
The Goal
Business Goals
Increase organic user acquisition and improve overall website engagement metrics.
User Goals
Ensure users find the right training courses quickly through search engines and stay engaged with the content.
Project Goals
Drive over 100K users and reduce bounce rate while increasing pageviews.
Design Thinking
The first step was setting up proper tracking in Google Analytics to understand where users were dropping off. We noticed a high volume of mobile traffic, prompting a mobile-first technical SEO overhaul.
By optimizing page load speeds and refining internal linking, we successfully increased the average session duration to 44 seconds and generated over 344K pageviews.
Summary
The SEO and analytics strategy paid off tremendously, bringing in 116K users (91.6% new visitors) and resulting in a massive 132K total sessions during the measured period.